Building AI Operating Systems
From performance marketing to CRM systems to AI operating systems – I help companies reach the next level of their digital maturity.
My career began in digital marketing – at agencies like NetBooster, Goldbach Interactive and Reprise Digital, I learned how to build data-driven systems that scale.
At Miele Professional in Amsterdam, as Director eCommerce & Digital Marketing, I experienced how even established companies struggle with digital transformation. Not because of missing technology – but because of missing strategy and structure.
This insight led me to found Fassbender Consulting. My goal: not just advising companies, but building them a functioning AI Operating System – from analysis to implementation.
Fassbender Consulting GmbH, Zürich
Miele Professional, Amsterdam
Reprise Digital DACH, Zürich
Goldbach Interactive, Zürich
NetBooster Europe (24 Länder)
Analysing and assessing AI readiness of organisations
Designing and implementing holistic AI systems
Data-driven campaigns with measurable ROI
Automating business processes with AI
Long-term partnerships instead of short-term projects.
Experience from 5+ international markets.
Not individual tools, but holistic systems.